Design thinking for complex problems.
Organizations serving vulnerable populations in war-torn countries, refugee camps, slums, or inner-cities, frequently operate in ambiguity and constantly changing realities. A vicious cycle takes root.
Communities and the organizations that serve them, resign themselves to what they see as unsolvable, intractable problems. They stick to tried and tested interventions that may work in one place, but not another, or in one time, but not in another.
Organizations check boxes. Communities adapt. Innovation lags.
Enter Azura Labs and the beauty of design thinking as an approach to solving wicked problems in international development.
From the core principles of design thinking - empathy, ideation and experimentation - to the sustaining principle of sharing stories, Azura Labs values creativity and innovation at every stage of the project cycle with an emphasis on service design and impact measurement.
Azura Labs was founded to address the challenge of wicked problems in high-risk, complex environments by leveraging a widely adopted approach to problem solving in the private sector and applying it to the field of international development and humanitarian assistance.
With human-centered design as our guiding process, Azura Labs helps organizations to understand and embrace empathy to navigate the complexity inherent to the development and aid context. Together, we can reach agile solutions that work!
Photo credit: DFID